Tag Archives: Selling

Selling Value- Not Price

magic sales2Selling Your Show

If you want to charge respectable fees for your performances you must learn the art of selling your shows on the value they bring to the customer not on price. The biggest mistake I see many magicians make is they are so eager to perform that they are willing to drop the price of their programs well below what they should be paid. Personally I don’t bargain on price. My prices are fixed. I need to make a certain amount of profit in order to stay in business. The bottom line of being a professional versus an amateur magician is the professional magician earns his income through performing.

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